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Program Overview
- Marketing Principles: Fundamentals of marketing, including the 4 Ps (Product, Price, Place, Promotion).
- Market Research: Techniques for gathering and analyzing market data to inform marketing decisions.
- Consumer Behavior: Understanding how consumers make purchasing decisions and how to influence them.
- Strategic Marketing Planning: Developing long-term marketing strategies aligned with business goals.
- Digital Marketing: Utilizing online platforms and tools for marketing, including social media, SEO, and content marketing.
- Brand Management: Strategies for building and maintaining a strong brand.
- Integrated Marketing Communications: Coordinating various promotional tools and channels to deliver a consistent message.
- Sales Management: Techniques for managing a sales team and developing sales strategies.
- Global Marketing: Strategies for entering and competing in international markets.
- Marketing Analytics: Using data and analytics to measure and improve marketing performance.
- Ethics and Social Responsibility: Understanding the ethical considerations and social responsibilities in marketing.
- Capstone Project: A practical project where students apply their knowledge to real-world marketing challenges.
Duration
15 weeks
Days
2 Days per week
Awarding
Institution
MyMaximus
Course type
On Campus
Fees
AED 22,000 + VAT
