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Program Overview
- Market Research: Techniques for gathering and analyzing market data to inform marketing decisions.
- Consumer Behavior: Understanding how consumers make purchasing decisions and how to influence them.
- Marketing Strategy: Developing long-term marketing strategies aligned with business goals.
- Branding: Building and maintaining a strong brand identity
- Digital Marketing: Utilizing online platforms and tools for marketing, including social media, SEO, and content marketing.
- Integrated Marketing Communications: Coordinating various promotional tools and channels to deliver a consistent message.
- Sales and Distribution: Strategies for managing sales efforts and distribution channels.
- Pricing Strategies: Setting prices to maximize profitability while remaining competitive.
- Product Management: Overseeing the development and marketing of products.
- Global Marketing: Strategies for entering and competing in international markets.
- Marketing Analytics: Using data and analytics to measure and improve marketing performance.
- Ethics and Social Responsibility: Understanding the ethical considerations and social responsibilities in marketing.
